Selling a home to foreign buyers is an opportunity that many property owners in Italy overlook. Often, it is assumed that international buyers are only interested in luxury properties located in tourist hotspots or prestigious areas.
However, the reality is that there is a wide and diverse demand from international buyers, which also includes residential properties in lesser-known or less sought-after areas.
So, if you own a property that isn’t a luxury home, why not consider showing it to an international audience?
In this article, you will discover which types of properties attract foreign buyers, why it’s worth showcasing your home to an international audience, and how to sell it quickly and at the best price.
Keep reading to learn how to highlight your property’s value and tap into a larger, more varied market.
Types of Properties That Attract Foreign Buyers
Italy, with its unmatched natural, cultural, and gastronomic beauty, as well as an attractive real estate market, draws a wide international audience.
The reasons driving foreigners to look for a home in Italy are diverse: from the desire to enjoy a higher quality of life immersed in culture, history, art, and cuisine, to the dream of owning a vacation home for relaxation or remote work. There are also those who see an investment opportunity in properties to renovate or rent out, taking advantage of tax benefits and opportunities offered by the Italian real estate market.
Although the majority of foreign buyers are English and German, a significant portion also comes from the United States and Canada, along with many other nationalities such as French, Dutch, Russian, Chinese, and Arab buyers who make up the remaining percentage.
According to research by Gate-away.com, the leading portal for selling properties to foreign buyers in Italy, Tuscany remained the most searched region in 2022, with an increase of 6.68% compared to 2021. Other areas, such as Ostuni in Puglia, are emerging as highly sought-after destinations, as are the islands, which have seen significant growth in inquiries.
Typical Italian homes, such as apartments in historic centers and country houses (casali), are gaining popularity among international buyers. However, there is also growing interest in simpler residential properties—not only in tourist areas but also in less frequented locations, offering an authentic experience of Italian culture away from the crowds.
The most requested price ranges among foreign buyers are distributed as follows: 31% seek properties under €100,000, 28.42% between €100,000–€250,000, and 20.46% between €250,000–€500,000.
These data confirm the broad interest of foreign buyers in the Italian real estate market, offering attractive opportunities both for those selling luxury homes and for owners of residential properties such as apartments, country houses, casali, and rustic homes located in lesser-known but charming and authentic areas.
If you are considering selling your property, targeting an international audience could be a winning strategy, giving you the chance to find a seriously interested buyer willing to pay the right price. In the next section, you will discover how to sell your home quickly to a foreign audience.
How to Sell Your Home to Foreign Buyers
The Italian real estate market is highly valued abroad, but it is also very competitive. To stand out and reach the largest number of international buyers, it is essential to adopt the right strategy.
Hasamia is the ideal solution to sell your home to foreign buyers quickly, easily, and at the best price.
This innovative service allows you to publish property listings on international portals accessed daily by millions of users interested in buying a home in Italy. With Hasamia, you can showcase your property to a global audience, significantly improving your chances of a successful sale.
What Do You Need?
First and foremost, you need an accurate valuation of your property, based on up-to-date data, to set the right price and negotiate effectively with potential buyers.
If you want a precise estimate of your property, request a free valuation from a Hasamia agent, who will carry out a site visit, provide you with the ideal selling price, and advise you on the best sales strategy.
Publish Your Property on International Portals
Next, you’ll need to list your property on major international portals. These listings, in addition to being written in multiple languages, must meet specific requirements to showcase all the potential and features of your property, presenting it in the best possible way.
Once again, Hasamia is here to support you with a variety of fixed-price packages designed to meet all your needs. Choose the International Package to receive full support for foreign markets: from professional photography and videography to listing optimization and translation, all the way to publishing on the most suitable portals for advertising your property.
If language barriers worry you, with Hasamia you don’t need to be concerned—we will assist you in communications with potential buyers throughout the entire process.
Purchase the International Package directly online with just a few clicks on Hasamia, with no commissions or hidden costs.
Regardless of your property’s characteristics, Hasamia makes selling simple, fast, and effective, removing both language and bureaucratic barriers. You will receive the support of a team of qualified professionals who will guide you through every step of the sale, offering valuable advice to achieve the best possible result.
Don’t wait any longer. If you want to sell your home to foreign buyers, choose Hasamia to save time and money.
Start selling your home to an international audience today!
