In the real estate market, a significant percentage of sellers choose not to use an agency, preferring to manage the sale independently.
In fact, year after year, the number of homes for sale by private individuals accounts for around 30% of the total number of properties awaiting a new owner.
According to data from Confcommercio, over 30% of sellers prefer not to use a real estate agency, often for reasons that combine economic, practical, and psychological factors.
But what are the main reasons behind this choice?
Why are over 30% of properties sold by private individuals?
The decision to sell a property privately is never random.
More and more sellers are choosing to manage the sale process themselves, convinced that this option offers greater advantages than using traditional real estate agencies.
Here are the factors that make this alternative so attractive to over 30% of owners.
Financial savings: the strongest motivation
Avoiding the commissions charged by real estate agencies is often the primary reason. These commissions, which vary from 2% to 5% of the property value, represent a significant cost. By selling independently, owners seek to maximize their net profit.
Find out more about real estate agency commissions for sales.
Greater control over every stage of the sale
Selling privately allows owners to directly manage crucial aspects of the negotiation, such as:
– the sale price;
– advertising methods;
– buyer selection and viewing times.
This control is particularly appreciated by those who have specific needs or preferences that are not always compatible with the modus operandi of traditional real estate agencies.
Negative experiences with traditional agencies
Some sellers decide to avoid traditional real estate agencies after disappointing experiences. Among the most common critical issues are:
– property valuations that fall short of sellers’ expectations or are overly optimistic and unattractive to buyers;
– lack of transparency in communication;
– difficulty for the agent in finding a balance between the needs of the seller and those of the buyer;
– lack of confidence in the ability of professionals to manage the sale process.
Accessible digital tools
With the spread of online platforms for buying and selling real estate, putting a house up for sale as a private individual has become much easier.
The major portals in the sector offer spaces dedicated to private sellers, allowing them to advertise properties at low cost and reach a wide audience of potential buyers.
In addition, social media is another effective tool for promoting sales.
Confidence in one’s abilities
Many sellers believe they have the necessary skills to manage the sale independently:
– knowledge of the local market;
– negotiation skills;
– previous experience in the real estate sector.
This confidence leads them to avoid using agencies, convinced that they can achieve equally good results. However, without in-depth knowledge of the market and regulations, the risk of errors increases.
Learn more about the advantages and challenges of selling privately by reading the article How to sell your home without a real estate agency.
Perception of shorter selling times
There is also the sometimes mistaken belief that selling privately can reduce the time it takes to close a deal.
Some sellers believe that agencies can slow down the process by favoring other properties in their portfolio or not putting enough effort into promotion.
In reality, without the experience of a professional, the process is likely to take longer due to:
– ineffective advertising campaigns;
– difficulties in managing negotiations;
– errors in documentation.
The winning compromise: a new generation of hybrid and digital agencies
This has led to the emergence of agencies capable of combining the potential of digital technology with the experience of real-life agents.
These are hybrid real estate agencies that respond precisely to the needs of private sellers, saving on commissions, reducing timeframes, and above all, eliminating the risk of errors in pricing or documentation—which could cause the deal to fall through.
A company like Hasamia offers high value-added services, combining professionalism, flexibility, and convenience.
With us, you get:
– legal security: we carefully manage and check all the necessary documentation, eliminating the risk of errors or legal disputes;
– support in determining the right price for your property: we help you set a realistic and competitive price, avoiding underestimating or overestimating the property;
– mediation in negotiations: we offer advice and support to reach advantageous agreements, protecting the client’s interests.
Our approach is always ethical and transparent!
We prefer clear and open communication at every stage of the process.
We focus on your specific needs, tailoring our services and strategies to your requirements.
Thanks to the use of cutting-edge digital technologies, we reduce the environmental footprint associated with paper documents and travel.
Although over 30% of sellers choose to sell their homes privately for reasons related to savings, control over negotiations, and previous unsatisfactory experiences, this decision requires significant commitment and a certain knowledge of the sector.
Hybrid and digital agencies are a modern and convenient alternative, offering a secure, transparent, and efficient service. Relying on these agencies allows you to combine the advantages of professionalism with those of flexibility, ensuring optimal management of the sale.
With Hasamia, you have a tailor-made solution for selling your home without stress
Hasamia offers you a range of service packages designed to meet the specific needs of those who want to sell their home in a simple, secure, and profitable way.
Each package combines professional services with cutting-edge digital tools, ensuring maximum efficiency and transparency.
If you want to sell your home privately, you can do so for free with Hasamia. By choosing the basic package at €0, you can publish your ad on our portal without any costs or commissions, and of course without any exclusivity requirements!
You can put your ad online within 48 working hours (make sure you send us all the documents we request! To find out which ones, read the guide Where to find the documents you need to sell your home). You will have guaranteed visibility to those looking for a home in your area and our dedicated support for planning viewings.
If, on the other hand, you want our full support for every stage of the sale, you can choose between two different fixed-price packages. In fact, with Hasamia, you won’t have to pay a commission! No percentage based on the value of the property and no hidden costs.
Depending on the type of property and its location in the Rome area, we will guide you in choosing the most suitable service package—for only €999 or €1,500—which will guarantee you proper exposure on the national and international market.
This will save you time and money, as well as allowing you to monitor every stage of the process from your private Hasamialab area.
Or, if you prefer, you can still opt for the traditional service, taking advantage of an advantageous commission starting at 1.5% (instead of paying a percentage to the real estate agency for the sale, which generally ranges from 2% to 3%). With Hasamia, the sale of your home in Rome will be quick and at the most favorable market conditions.
Find out how much you can save and what Hasamia’s package prices are!
Here’s what you can expect when you choose Hasamia:
– Accurate property valuation: our team of experts uses advanced technological tools and local market analysis to provide a realistic and competitive estimate of your property – Request your free property valuation now;
– Photography services and virtual tours: maximize the value of your home with high-quality images and professional virtual tours, perfect for attracting more potential buyers – Find out more about how to take truly effective photos to sell your home.
– Optimized listings on leading real estate portals: we advertise your property on national and international real estate platforms, increasing visibility and reaching a wider audience of buyers, including those from abroad.
– Negotiation management: we support you in negotiations, ensuring that your interests are always protected and that negotiations are conducted quickly and
advantageously.
– Legal and bureaucratic assistance: we take care of the documentation and checks necessary to complete the sale quickly and without risk.
– Flexible service packages: with clear and affordable costs, allowing you to decide the level of support you need.
What’s more, with Hasamia, the average time to sell a property is reduced to just 90 days! Although the timing may vary depending on the characteristics of the property and the area in which it is located, you can drastically reduce the waiting time to find the right buyer and successfully conclude the deal, thanks to a targeted strategy and digital tools that maximize the visibility of your property.
Choose the right package for you! With Hasamia, you can count on a tailor-made service that adapts to your needs without forcing you to give up control of the sale.
